About me

Hi, I’m Kasandra! I’m skilled in Graphic Design, Branding, and Visual Communication.

My journey started with self-taught Photoshop skills as a teenager, leading to formal studies in digital media design technology and graphic design.

I utilize typography, layout design, and color theory to deliver captivating designs across print and digital platforms, enhancing customer experiences.

I hope you enjoy exploring my portfolio!

Branding

Adobe Illustrator, Photoshop, Premiere

2016-2017

Founded and created a clothing brand, Pyrite Clothing Co, featuring original artwork and designs.

Designed a unique logo to represent the brand, which captures the essence of the crystal Pyrite, also known as Fool's gold. Directed and oversaw the video creation process for the brand's content to ensure it reflected the brand's message and style.

Created the clothing designs, logo, custom vinyl stickers, and built the brand's website using brand-specific and original elements.

Conducted research on packaging materials and directed all photography to curate the aesthetic of the website to reflect the brand's identity, taking a hands-on approach throughout every aspect of the brand creation process.

Greek Food Festival Postcards

Adobe Illustrator

2018

Final Designs focused on 3 main foods with a repeating pattern on the front which has geometric, monochromatic patterns inspired by Greek architecture.

Icons were created to represent Greek foods for use at various sizes.

Postcard Variation options

Graphic Design/Print Design & Iconography

Adobe Illustrator

2018

Icons were created for this brochure by abstracting everyday objects- a compass, phone, and lightbulb. These items were simplified into minimalistic shapes that could be recognizable at different scales.

The information in the brochure was made easily digestible by breaking it down into manageable paragraphs and using color to highlight key details and tie the information panels with their corresponding object.

Icon Variation Options

Icon Finals

Cinco De Mayo Presentation

Canva

2022

Created a cohesive color and style system for a Cinco de Mayo presentation, featuring recipes and information about the holiday's history.

The final design incorporated bright colors and cultural decorations to make the information engaging and easy to understand while utilizing recipe elements for zoom backgrounds.

Hot Rod Magazine Redesign

Adobe InDesign

2019

The color scheme and design of the table of contents for this redesign was inspired by modern brewery and barbershop designs as well as Auto blueprints.

The final design utilized a clean, masculine look with a darker color palette and yellow accents for feature and department copy, and the cover was simplified through visual hierarchy and minimalistic design.

2018

Design utilized a counter-form design of the number 78, created to emphasize the year of the event, and used contrast in font weights to create a rhythmic flow of type with differing line lengths of information.

Anti-Travel Postcards

April 2020

Adobe Illustrator

These vector postcards were inspired by vintage-style postcards and used popular postcard phrases to highlight staying home as a new way of travel, resulting in a unique and parodying twist on traditional souvenirs.

Collages

2018

Digital collages created by blending different media, including watercolor, photographs, and digital illustrations. The left collage plays with the words "dessert desert" while skillfully balancing different elements

The collage on the right has a darker atmosphere by combining all original assets of a photograph, watercolor paintings, and a digitally illustrated skull while utilizing lighting and photo distortion to best merge each element into one image.

Adobe Illustrator

2018

Adobe Photoshop

2018

Yayoi Kusama

Poster

Oct 2019

This collage poster incorporated Yayoi Kusama's unique style and elements, through multiple mediums into a design that centered around her portrait on a vector of a white couch with polka dots inspired by an art piece by her and used matching colors and dots on her outfit to tie the image together.

2018

2018

Portrait Photoshoot

Cannon t3i

Edited in Lightroom

April 2019

Portrait Photoshoot

Cannon t3i

Edited in Lightroom

October 2014

2018

2018

Fashion Photoshoot

Layer the boutique

Cannon t3i

Edited in Lightroom

July 2016

Acrylic Paintings

Birth of Venus in the style of Roy Lichtenstein

(2019)

2018

Polychromatic Native American Parade

(2019)

2018

Frida- polychromatic

(2019)

The Mysteries of the Horizon- polychromatic rendition

(2019)

Digital Art

Procreate

(2021)